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SPOTLIGHT: David Craig Jewelers

Gifts to cherish today and forever

While certified diamond expert David Craig Rotenberg agrees that “Shine Bright Like a Diamond,” is a catchy tune, the song title, he says, isn’t totally accurate.

“Diamonds don’t technically shine,” says David, owner of Langhorne’s David Craig Jewelers (DCJ). “They reflect, refract and disperse light in such a magical way that the diamond appears to shine.”

David loves to chat with customers about gemstones. He explains how “precious” refers to diamonds, emeralds, sapphires and rubies, while “semi-precious” includes all the other lovely varieties he also offers, including aquamarine, peridot and amethyst.

“We don’t get caught up in the terminology,” he says. “If you love the color, shape and design of a gemstone, it’s precious to you!”

Customers can rely on David and his team of specialists for similar advice on popular brands like Forevermark, Charriol, Samuel B., Bulova and Anzie. Exquisite ring, necklace, bracelet, earrings and watch gifts range from under $50 silver earring bargains to $20,000 vintage Rolexes.

The store’s custom-design service means that the DCJ team can professionally transform rough sketches and descriptions into unique gifts. Sophisticated computer-aided design and other modern tools help DCJ bring nascent ideas to life.

“We tell our customers that if they can dream it, we can make it,” says David. “Our goal is not just to sell jewelry but to help create memories.”

As a certified gemologist and gemologist appraiser, with additional certifications from the country’s most reputable institutions, David is one of the country’s most highly credentialled jewelry experts. He also operates a fully accredited American Gem Society (AGS) lab on-site which guarantees fast and precise appraisals, repairs, authentication and grading.

David Craig Jewelers has been proudly serving customers at 10 Summit Square Shopping Center, Langhorne, for more than 40 years.

For more information, visit www.davidcraigjewelers.com or call 215-968-8900.

PHOTO CAP: The David Craig Jewelers team, from left to right, Jennifer Johnston, Jewelry Specialist; David Craig Rotenberg, Owner; Chae Mabry, AGS Certified Sales Associate; Bela Kardos, Jewelry Specialist.

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