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    ShopRite associates work to ‘End Hunger Together’

    ShopRite customers recognized some familiar faces on their favorite cereal box when they visited ShopRite stores during March and April. Photos of 100 ShopRite associates appeared on limited-edition Cheerios boxes as part of an annual tradition recognizing associates for fighting hunger in the communities where ShopRite stores operate.

    Their fundraising efforts this year raised $1 million for regional food banks.

    On March 31th, the ShopRite of Yardley unveiled a special-edition Cheerios box featuring store associates Amy Praria, of Levittown, and Deborah Freiling, of Trevose, at an in-store ceremony in recognition of their fundraising efforts to support regional food banks.

    To earn a spot on the cereal box, ShopRite associates compete each fall in the annual ShopRite Partners In Caring Cheerios Contest, a friendly competition sponsored by ShopRite and General Mills. With this year’s contest theme, “Ending Hunger Together,” serving as backdrop, ShopRite associates came together during Hunger Action Month in September to collect donations at check-out and in-store in the fight against hunger. The campaign also encourages customers to round their grocery purchases up to the nearest dollar. 

    “This past year we saw food banks working overtime as more families found themselves facing food insecurity during the pandemic,” said Rob Zuehlke, ShopRite’s manager of Corporate Social Responsibility. “We’re proud to be able to support these regional food banks in the Feeding America network and extend a sincere thank you to our hardworking associates and generous customers who sustain this annual contest and make a difference in our communities.”

    PHOTO CAP: ShopRite store associates Amy Praria and Deborah Freiling

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