The idea to sell a wristband was brought up, one that would go viral with the hashtag #igotvax. The hope is that people getting the vaccine would wear it and share it, spreading awareness while making it fun. The boys heard about World Central Kitchen and loved the idea of giving back to an organization that is giving back to so many.
The website www.igotvax.com and the sale of wrist bands was launched this month and will go until all those wanting the vaccine are able to receive it.
The #igotvax project is meant to encourage people to get the vax so life can return to some form of normal again and the boys can “hug their grandmothers.”
One hundred percent of all proceeds are donated to the World Central Kitchen, who use the power of food to heal communities and strengthen economies through times of crisis and beyond.
Igotvax is eager to partner with other organizations to help get the word out. Any facility that works with the public in a personal capacity would be great partners. Wearing the wristband will offer a feeling of security knowing that the people you are interacting with are vaccinated. Healthcare facilities, educational institutions, vaccination sites, corporations, hospitality industries are all ideal partners in this awareness campaign.
As of now, sales of the wristbands are being done on the website and they are using Facebook and Instagram to grow awareness of the campaign. Corporate partnerships are available and companies can co-brand the bands with their name, website or own hashtag if they like.
For real-time updates, visit these social feeds: IG – https://www.instagram.com/igotvax/; Facebook – https://www.facebook.com/igotvax/; Twitter – https://twitter.com/igotvax TikTok – @offical_igotvax.
Founded in 2010 by Chef José Andrés, World Central Kitchen (WCK) uses the power of food to heal communities and strengthen economies in times of crisis and beyond. WCK has created a new model for disaster response through its work helping devastated communities recover and establish resilient food systems. WCK has served more than 50 million fresh meals to people impacted by natural disasters and other crises around the world in countries including The Bahamas, Indonesia, Lebanon, Mozambique, Venezuela, and the United States. WCK’s Resilience Programs in the Caribbean and Central America have trained hundreds of chefs and school cooks, advanced clean cooking practices, and awarded grants to farms, fisheries and small food businesses while also providing training and networking opportunities. Learn more at wck.org.
PHOTO CAPS: 1. Jackson Calder
2. Jacob Kaltman