Customers usually found Tony proudly serving up samples of his fresh, mouth-watering goodies – from champagne mangoes to blood oranges – in all their stores. But with the unprecedented pandemic, Tony could no longer provide food samples and get customer hooked on items that he loves that they might not otherwise try.
What was a Produce Director to do?
Enter “Produce Talks With Tony,” one- to three-minute videos posted to McCaffrey’s FB, Instagram, mccaffreys.com and YouTube channel.
In addition to his day job Tony has become a scriptwriter, and other associates are working on video setup, lighting and editing!
When the videos are shot in the stores, for instance, they record overnight – aka 3:00am – so there are no noises or disturbances!
The videos have been a huge hit! Now Tony is happily dishing out information and tips for enjoying this season’s freshest fruits and vegetables – from pluots to sweet, local corn.
Discover what’s in season here: https://mccaffreys.com/departments/produce/whats-in-season/
PHOTO CAP: Tony Mirack, Produce Director from McCaffrey’s Food Markets, talks fresh and local corn at Charlann Farms in Yardley.