Pine2Pink Foundation raises $90,000 in second year

The Pine2Pink Foundation, an experience based non-profit, has announced that after a successful 2019 campaign, the two-year-old non-profit will donate $90,000 to support local breast cancer patients in treatment and recovery.

Funds will remain local and be allocated through a partnership between Pine2Pink and Doylestown Health’s Cancer Institute and its Breast Cancer Program.

New this year, is a program to provide every newly diagnosed patient with a comfort package, which will feature a tote bag filled with a warm wrap, planner/organizer and calendar, eye-pillow, socks and a resource/information booklet.

Pine2Pink will also provide 12 new state-of-the-art treatment chairs for the Infusion Department of Doylestown Health’s Cancer Institute.

The Foundation is also currently in the research phase of launching a meal delivery program featuring healthy meals delivered directly to patient’s homes.

Additionally, funds will be allocated to replenish four existing programs started last year by Pine2Pink in association with the Cancer Institute of Doylestown Health:

*The Cold Capping program (helping limit hair loss during treatment);

*An out-of-pocket patient expenses program;

*The treatment transportation program;

*Two wellness days provided by Unite For Her which will provide patients with free integrated services like massage, Reiki, acupuncture, yoga and counseling.

“Our success lies in our ability to inspire the community to be creative and come up with ways to give back, on a local level, that is unique to them. Our mantra of being an experience based non-profit means we can engage people in a visceral way that is different, yet tangible and easily embraced. Through our success, we are able to achieve our ultimate goal which is to help as many of our local breast cancer patients in need as possible!” states Founder and Executive Director, Keith Fenimore.

The month-long program was run in Doylestown, New Hope, Carversville and Peddler’s Village. The experience began by changing Pine St. into Pink St. in each location.

A majority of the exterior lighting on municipal buildings, shops, businesses, and homes changed from white to pink.

The Foundation leveraged technology through the Pine2Pink free app launching a virtual immersive pink ribbon scavenger hunt throughout each location.

Fifty prizes were awarded to those who participated in the scavenger hunt, including a grand prize of two round-trip plane tickets anywhere in the US.

Multiple events throughout the month of October also raised thousands of dollars toward fundraising efforts.

Pine2Pink was developed by Keith Fenimore as a way to memorialize his grandmother, Josephine Mazza, who he never met because of breast cancer and honor his mother Marianne Fenimore, who is a local breast cancer survivor!

Visit the Pine2Pink website, which accepts donations through PayPal, and provides insights into the organization, ways to get involved and all community events ( Donations can also be made via check and sent to P.O. Box 307, Doylestown, PA 18901.