Pine2pink Foundation Seeks To Triple Fundraising Efforts

The Pine2Pink Foundation 501(c)3, a community movement, has launched a month-long program that will run throughout October in Doylestown and New Hope.

Pine2Pink is a local non-profit dedicated to helping local breast cancer patients in treatment and recovery. 

Pine2Pink creates an ‘experience’ that reimagines the way people engage in fundraising and donating. 

The experience begins by changing Pine St. into Pink St. 

In the case of New Hope, a commemorative sign will be placed beneath the street sign on Mechanic Street.

Close to 200 local retailers, businesses, merchants and municipalities will participate and there are over 60 prizes for people to win.

“We’ve got amazing momentum coming into year two,” states Pine2Pink Founder Keith Fenimore, “We’ve evolved and have a working model, and proven success.  My mom and I have replicated all we did successfully in Doylestown in 2018 and extrapolated that formula throughout New Hope and Peddler’s Village in an effort to help as many locals as we can!  Our Community really embraced Pine2Pink, and their participation, creativity and enthusiasm is at the heart of what drives the Foundation’s success.”

Pine2Pink has also partnered with local organizations who are hosting Pine2Pink events.

Last year’s efforts raised funds ($21,500) that have been able to help over 70 local breast cancer patients.

The Foundation, in association with the Cancer Institute of Doylestown Health, have launched four programs – Treatment Transportation (rides to and from treatment), Cold Capping (known to save hair lose during treatment), Out-of-Pocket Expenses (patient aid to pay bills, mortgage/rent), Integrative Services (through Unite For Her) providing massage, reiki, acupuncture, yoga and counseling.

Pine2Pink was developed by Keith Fenimore, the Founder and Executive Director, as a way to memorialize his grandmother Josephine Mazza who he never met because of breast cancer and honor his mother Marianne Fenimore, who is a local breast cancer survivor!

Keith shares, “It’s our goal for Pine2Pink to provide a source of relief and comfort to patients during the grueling process of treatment and recovery and let them focus on becoming whole again, and take away some of the financial stresses that come with battling breast cancer.”

Pine2Pink has also partnered with local organizations who are hosting Pine2Pink events:

*“Couture for a Cure” in association with Dominique Daniela 7:00pm – 10:00pm at Hotel Du Village, (October 17th);

*“Pine2Pink Power Walk” in association with Delaware Valley University – walking from Del Val to Pink St. in town.  (October 25th).

Visit the Pine2Pink website, which accepts donations through Paypal, and provides insights into the general happenings of the organization, ways to get involved and all community events ( Donations can also be made via check and sent to P.O. Box 307, Doylestown, PA 18901.

There are over 5,000 Pine Streets across the United States. The ultimate goal is for the Foundation to expand nationally and take the program to each city and town.  The funds raised in these local communities, towns and cities will directly impact the breast cancer patients in their own zip codes.

The Pine2Pink Foundation was established through a charitable grant contribution made by The Minford Charitable Foundation.  

For more information, and to learn about the origin of Pine2Pink visit the Foundation’s website at:

You can also visit Pine2Pink on Facebook and Instagram: @Pine2Pink.

PHOTO CAP: Keith and Marianne Fenimore. Photo by Chris Gill, All Systems Go A/V.